Agreement to these terms
These Terms of Service govern access to and use of the EqualAI website, app, dashboards, reports, APIs, integrations, free tools, support, and related services. By creating an account, using the service, signing an order form, or accessing a workspace, you agree to these terms.
If you use EqualAI on behalf of a company, agency, client, or other organization, you represent that you have authority to bind that organization. The organization is responsible for its users, workspaces, client data, prompts, integrations, and payment obligations.
An order form, enterprise agreement, DPA, or other written agreement may add or override specific terms for that customer. If there is a conflict, the signed agreement controls for the conflicting subject matter.
The EqualAI service
EqualAI provides AI visibility, analytics, prompt research, reporting, and related tools for website owners and marketing teams.
EqualAI provides AI search visibility tracking, prompt monitoring, model response analysis, citation source analysis, competitor tracking, sentiment tracking, crawler and referral observations, recommendations, exports, APIs, MCP workflows, Looker Studio connections, agency reporting, and related functionality.
The service measures and analyzes third-party AI systems, search surfaces, websites, and model responses. Those third-party systems may change without notice. Features, limits, model availability, tracking cadence, data sources, and integrations may evolve as the market and product change.
We may provide beta, experimental, free, preview, or early access features. These features may be changed, limited, suspended, or discontinued at any time and may be subject to additional terms or lower support commitments.
Third-Party AI Platforms and Data Sources
EqualAI monitors and analyzes third-party AI platforms, search services, public web sources, analytics providers, and data providers. These services may change, restrict access, or become unavailable. EqualAI may add, remove, or change supported AI models, data sources, and integrations as needed to provide the Service.
Prompt configurations may be executed against third-party AI platforms as part of the Service, so prompt text may be shared with those platforms when users request prompt tracking, testing, AI response analysis, or related user-facing workflows.
Accounts and workspace responsibility
You are responsible for maintaining accurate account information, protecting credentials, controlling workspace access, assigning appropriate roles, reviewing authorized users, and promptly notifying us of suspected unauthorized access.
Workspace owners and administrators are responsible for the prompts, tracked domains, competitor lists, client workspaces, uploaded or entered content, integrations, exports, API keys, and instructions configured in their accounts.
Users are responsible for the accuracy, legality, and ownership of the websites, projects, accounts, and data they connect to EqualAI.
You must not share accounts, bypass access controls, misrepresent affiliation with a domain or client, or use the service to monitor assets where you lack the necessary rights, permissions, or lawful basis.
Acceptable use
You may not use EqualAI to violate laws, platform rules, intellectual property rights, privacy rights, publicity rights, confidentiality duties, export controls, sanctions, or contractual restrictions that apply to you.
Users may not use EqualAI to violate laws, infringe third-party rights, access data without authorization, interfere with the service, abuse third-party APIs, or attempt to reverse engineer the platform.
You may not attack, disrupt, overload, scan, scrape, reverse engineer, bypass limits, probe vulnerabilities, compromise accounts, introduce malware, exfiltrate data, or interfere with EqualAI, our vendors, our customers, or third-party AI and search systems.
You may not submit unlawful, sensitive, regulated, or high-risk data into prompts, notes, reports, API calls, free tools, or support channels unless your agreement expressly allows it and appropriate safeguards are in place.
You may not use EqualAI to build a competing service through automated extraction, benchmarking, model replication, feature copying, or systematic scraping of the product, except where law expressly prohibits this restriction.
Customer Data
Customer Data includes data that users submit to, configure in, or connect with EqualAI, including prompt configurations, brand and competitor settings, tracked domains, reports, exports, integration settings, and data from third-party accounts users connect, such as Google Analytics and Google Search Console.
Users retain ownership of Customer Data. Users authorize EqualAI to host, process, transmit, display, analyze, and use Customer Data as needed to provide, secure, support, troubleshoot, and improve the Service, comply with law, and enforce these Terms.
You represent that you have all rights, notices, consents, permissions, and lawful bases required for Customer Data you provide, including client data handled by agencies and personal data configured in workspaces.
AI Features and Output
Some EqualAI features generate outputs using third-party AI providers. These features may include content drafting, prompt analysis, recommendations, report generation, AI-assisted research, and support workflows.
The content processed by these providers is used only to provide the requested user-facing feature. EqualAI does not use Customer Data to train generalized AI models, and EqualAI uses approved AI providers whose terms prohibit generalized model training on Customer Data, including Google API data.
AI-generated outputs may be incomplete, inaccurate, outdated, or similar to outputs generated for other users. Users are responsible for reviewing outputs before relying on or publishing them.
EqualAI provides measurement, reporting, recommendations, and workflow support. We do not guarantee rankings, mentions, citations, positive sentiment, traffic, revenue, conversion lift, model inclusion, de-indexing, crawler behavior, or any specific third-party AI output.
Reports and insights generated by EqualAI are provided for informational purposes. EqualAI does not guarantee that analytics, AI visibility metrics, rankings, citations, recommendations, or third-party data are complete, accurate, or available at all times.
Google Integrations and Limited Use
EqualAI allows users to connect Google services, including Google Analytics and Google Search Console. By connecting a Google service, the user authorizes EqualAI to access the data permitted by the selected OAuth scopes for the purpose of providing EqualAI features.
EqualAI uses Google Analytics and Google Search Console access in a read-only manner. EqualAI does not modify Google Analytics properties, Search Console sites, Google account settings, or third-party account settings.
EqualAI uses Google API data only to provide and improve user-facing features requested by the user. EqualAI does not sell Google API data, does not use Google API data for advertising, and does not use Google API data to train generalized AI or ML models.
EqualAI does not transfer Google Analytics or Google Search Console data, or prompts derived from that data, to DeepSeek or to any AI provider whose terms permit generalized model training on submitted content.
Users may disconnect integrations through the application where available, including the GA4 tab in Project Settings for Google Analytics. Disconnecting an integration may limit or disable related reporting features.
You are responsible for configuring integrations securely, managing API keys and tokens, limiting scopes, and ensuring that exports or connected systems comply with your internal policies and legal obligations.
Subscriptions, billing, and taxes
Paid plans renew according to the billing period selected at signup, checkout, invoice, or order form. Fees, usage limits, prompt volume, projects, engines, support levels, seats, agency features, and enterprise terms are described on the pricing page, checkout, invoice, or order form.
You authorize EqualAI and our payment processor to charge the payment method on file for subscription fees, usage fees, renewals, taxes, and other amounts due. You are responsible for keeping billing information current and paying all applicable taxes, duties, levies, and similar charges.
Unless required by law or expressly stated in an order form, payments are non-refundable and unused credits, prompt allocations, seats, or plan capacity do not roll over after cancellation, downgrade, or expiration.
If payment fails or invoices are overdue, we may suspend or limit access, downgrade features, stop tracking, withhold exports, charge late amounts where lawful, or terminate the account after reasonable notice.
Cancellation and termination
You may cancel a self-serve subscription through the billing flow or by contacting support if the billing flow is unavailable. Cancellation generally takes effect at the end of the current billing period unless stated otherwise.
EqualAI may suspend or terminate access if a user violates the Terms, creates risk for the service, or uses the platform unlawfully.
We may suspend or terminate access if you violate these terms, fail to pay, create security or legal risk, misuse the service, infringe rights, exceed limits, or if continued service would expose EqualAI, customers, vendors, or third parties to material risk.
After termination, your right to use the service ends. We may delete or retain data according to the Privacy Policy, DPA, order form, backup practices, legal obligations, and legitimate business needs.
Confidentiality and publicity
Each party may receive non-public information that should reasonably be understood as confidential. The receiving party must protect confidential information using reasonable care and use it only for the relationship under these terms or an applicable agreement.
Confidentiality obligations do not apply to information that is public without breach, already known without restriction, independently developed, received lawfully from another source, or required to be disclosed by law after reasonable notice where permitted.
We will not publish customer-specific workspaces, reports, tracked prompts, competitor sets, or non-public customer results without permission. Unless prohibited by an order form, we may identify business customers by name or logo in customer lists.
Intellectual property
EqualAI and its licensors retain all rights in the service, software, design, code, workflows, models, scoring methods, benchmarks, templates, documentation, branding, and aggregated or de-identified insights. No rights are granted except the limited right to use the service under these terms.
You may use reports and exports generated for your workspace for internal business purposes, client reporting where your plan permits, and other uses allowed by your agreement, provided you do not remove proprietary notices or misrepresent the source of the data.
Feedback, suggestions, or ideas you provide may be used by EqualAI without restriction or compensation, provided we do not disclose your confidential information in doing so.
Privacy, DPA, and security
Our Privacy Policy explains how we collect and use personal data. Our DPA explains processing terms for business customers where EqualAI processes personal data on their behalf. Our Security page describes our security approach.
Customers must not use the service for regulated sensitive data unless expressly agreed in writing. Customers are responsible for their own privacy notices, lawful bases, consent flows, client instructions, and compliance with laws that apply to their use of EqualAI.
Disclaimers
The service is provided on an as-is and as-available basis to the maximum extent permitted by law. We disclaim warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted availability, error-free operation, and that outputs will be accurate, complete, current, or suitable for your intended use.
We do not provide legal, financial, tax, medical, safety, or professional advice. You are responsible for reviewing outputs, recommendations, reports, and data before relying on them.
Limitation of liability
To the maximum extent permitted by law, EqualAI will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, loss of profits, loss of revenue, loss of goodwill, loss of data, business interruption, or third-party model behavior.
To the maximum extent permitted by law, EqualAI's total liability for all claims relating to the service or these terms is limited to the amount you paid to EqualAI for the service in the twelve months before the event giving rise to the claim, or one hundred euros if you used only free services.
Some jurisdictions do not allow certain exclusions or limitations. In those jurisdictions, the limitations apply to the fullest extent permitted by law.
Indemnity
You will defend, indemnify, and hold harmless EqualAI, its affiliates, personnel, and service providers from claims, damages, liabilities, losses, costs, and expenses arising from your customer data, use of the service, violation of these terms, misuse of third-party services, infringement of rights, agency or client obligations, or violation of law.
We will promptly notify you of covered claims where legally permitted and allow you to control the defense, provided you may not settle a claim in a way that admits fault or imposes obligations on EqualAI without our written consent.
Governing law and disputes
Unless an order form states otherwise, these terms are governed by the laws applicable to EqualAI's operating entity, without regard to conflict-of-law principles. Courts with proper jurisdiction over that entity and the dispute will have exclusive jurisdiction, except that either party may seek urgent injunctive relief in any competent court.
Before filing a claim, each party agrees to attempt in good faith to resolve the dispute through written notice and reasonable escalation. Claims must be brought within one year after the event giving rise to the claim unless law requires a longer period.
Contact information
For support, legal, privacy, or Terms questions, contact team@equalai.io.
Changes to these terms
We may update these terms to reflect product, legal, security, billing, vendor, or operational changes. The updated date on this page indicates when the terms were last revised.
Material changes will be communicated through reasonable means. Continued use of the service after an update means the updated terms apply, except where an existing signed agreement states otherwise.